Enabling the First Gamified
Online-to-Offline Economy for Emerging Asia
Backed by a Public Company

HotNow launches HotPlay service with the world’s first fully integrated
crypto game.

HotPlay service allows games to integrate with our Marketplace system, so you can buy and sell digital assets, ad space and real-life coupons received as in-game prizes. Check out our game, Evergleam Hill, on HotNow, a single-player game where players try to make a fortune by mining for gold!

News and Announcements
To our HOT community members
 
HotNow, under Ms. Nithinan Boonyawattanapisut’s leadership, developed the innovative in-game advertising platform – HotPlay. We are thrilled to announce HotNow has entered into a partnership to launch HotPlay with DTGO, a business-social organization dedicated to the well-being of...
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Buy HOT on Liquid
 
We are excited to announce that now you can buy HOT on Liquid Quick Exchange with Visa cards issued from Japan, Korea, Singapore, Hong Kong, Taiwan, and Australia.
Link here: https://app.liquid.com/quick-exchange
Go check it out and buy HOT now!
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2020 Highlights
 
2020 is proving to be a busy and exciting year for HotNow. We have just released an improved HotNow app using the new technology “Elm'' to increase stability, responsiveness and extensibility. And along with launching HotPlay’s website, Adbuy, HotKit and HotNow’s Merchant app in early Q1...
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HotNow’s HotPlay Campaign
 
Dear Members of the HotNow community,
I hope this update finds you safely sheltering in place amidst this Covid19 pandemic. As many of you know, we launched the HotPlay Campaign in July, 2019. The HotPlay Campaign was designed to thank the HotNow community for your support...
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Red Anchor Trading Corporation
acquires Proteus Technology
HotNow, a division of Red Anchor Trading Corp. recently acquired Proteus Technology as a new subsidiary to build a unified digital marketing platform accessible for all retail businesses while optimizing the value of money for consumers...

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HOT is now
Live!
Dear supporters of HotNow, as you all know a few weeks ago, we discovered that HTKN were put for sale without authorization, and although no money was lost, we needed to enforce our security policy which is to migrate everyone's HTKN balance to HOT, our new ticker symbol...
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Important
Update
Dear Supporters of HotNow and HTKN, We are sorry to inform everyone that we discovered HTKN were put for sale without authorization on August 27, 2018. Our security processes were able to ensure that no money was lost. All the funds entrusted to us by the supporters are safe...
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People in Emerging Asia
are young and aspirational
4.4 Billion people live in Emerging Asia
representing 2/3 of the global population
53% of Asian People
seek online discounts on a regular basis
USD6.6 Trillion Retail Revenue
in the Asian market (as of 2016)
94% of this Retail Revenue
is from transactions at brick & mortar stores
But
There is no efficient ecosystem that allows consumers and retail businesses to directly interact through relevant promotional offers in real-time
HOT is the Solution

For consumers, HOT Token (HOT) will be an access-granting token to the best deals and promotions a business can offer. For businesses, it will be a means to explore the true price elasticity of their demand function. When the value of HOT stabilizes, in the eyes of both the businesses and consumers, HOT will be the dominant currency for all transactions in the network.

Why HotNow’s Network?
Established Product

HotNow is a discovery platform for shops and promotions with integrated, in-app promotional offers, currently active in Thailand with approximately 700,000 downloads. HotNow allows for merchants and brands to deliver exclusive promotions to nearby consumers.

  • 63% of consumers feel a coupon is the most valuable form of mobile marketing
  • 53% of consumers are willing to share their current location to receive more relevant advertising
  • 57% of consumers are more likely to engage with location-based advertising
  • 70% of online transactions occur on a mobile device
  • 94% of smartphone users look for local information on their device
  • 90% take action after the search
  • 62% of consumers share local deals with friends
HotNow has proven to be an effective digital marketing tool utilized by both SME's and top lifestyle brands in Thailand including Coffee World, Baskin-Robbins, Pepper Lunch, Farm Design, Dunkin’ Donuts, among others.

Example of Top Brands on HotNow

Coffee World

Coffee World

HotNow launched exclusive campaign with Coffee World
Buy 1 Get 1 Free
3,284 redemptions over a 30-day period

 Kyochon

Kyochon

HotNow promoted KyoChon’s promotion for the No.1 Fried Chicken from Korea.

 Dunkin Donut

Dunkin Donut

HotNow has an exclusive campaign with Dunkin’ Donuts
Buy 6 Gets 6 Free
Limited number of 1,500 redemptions were given during a 15-day promotional period

 LaserHunger

LaserHunger

HotNow launched an exclusive campaign with Laser Hunger, a laser tag arena in Bangkok.

 Baskin Robbins

Baskin Robbins

HotNow launched an exclusive campaign with Baskin Robbins the world’s largest chain of ice cream specialty.
31 Baht Fun Scoop ice cream for HOTNOW users A limited number of 1,000 coupons were given and were sold out in 5 days during a 6-day promotional period

Grass Room

Grass Room

HotNow launched an exclusive campaign with Grassroom, Bangkok, a standalone restaurant in Siam District.
With a limited number of 50 redemptions, it sold out within 8 days.

 Paul Frank

Paul Frank

HotNow launched an exclusive campaign with Freshtime, a licensed Paul Frank's air freshener product in Thailand. More than 700 users participated in this campaign to win prizes.

 Deodore

Deodore

HotNow launched an exclusive campaign with DEOdore‘, a leading deodorant wipe brand in Thailand.

Domino Pizza

Domino Pizza

HotNow promoted Domino’s Pizza promotion for The World's No.1 Pizza Delivery Expert, on HotNow.
HOTNOW sent 40,000 notifications of Domino’s Pizza Buy 1 Get 1 Free with HotNow’s real-time push notification.

ShopBack

ShopBack

HotNow promoted a campaign for ShopBack Thailand, the #1 Cashback Site in Asia, on the HotNow Network.

Emqartier

Emqartier

HotNow promoted a marketing campaign "M Card 8th Anniversary" for Emquatier, one of the Bangkok's luxury mall located on Sukhumvit Road.

 Cold stone

Cold Stone

HotNow is launching an exclusive campaign with Cold Stone, America’s leading super premium ice-cream concept.
Buy 1 Get 1 Free
A limited number of 5,000 redemptions are to be issued during a 15-day promotional period.

softne

Softne

HotNow Launched an exclusive campaign with Softne’ – licensed Moomin’s Heath and Beauty product in Thailand.
More than 1,000 users participated in the campaign to win the prize.

 Dtac

Dtac

HotNow promoted a marketing campaign for DTAC, the third-largest GSM mobile phone provider in Thailand

 Absoluteyou

Absoluteyou

HotNow launched an exclusive campaign with ABSOLUTE YOU, Thailand’s largest Yoga, Pilates & Coreblast centre.
Buy 3 Yoga Classes for THB 299 (from THB 2,250)

 Pupper Lunch

Pupper Lunch

HotNow launched an exclusive campaign with Pepper Lunch. One of the fastest growing F&B franchises from Japan.
Buy 1 Get 1 Free
1,371 redemptions over a 15-day period

 Farm Design

Farm Design

HotNow launched an exclusive campaign with Farm Design, a famous bakery chain from Japan.
Buy 1 Get 1 Free
6,749 redemptions over a 30-day period

 Hot Star

Hot Star

HotNow launched a co-promotion with Hot Star, Taiwan’s most popular fried chicken.

 Emack and Boilo

Emack and Boilo

HotNow launched an exclusive campaign with Emack & Bolio’s, an American-made, super premium ice cream, in Thailand.
More than 400 users participated in this campaign to win prizes.

Emporium

Emporium

HotNow promoted a marketing campaign "Sale of the Century" for Emporium- Emquatier, the magnificent landmark of shopping enjoyment in Bangkok.

 Yoshinoya

Yoshinoya

HotNow is launching an exclusive campaign with Yoshinoya, #1 gyūdon (beef bowl) restaurant from Japan. Buy 1 Get 1 Free
HotNow’s Current Ecosystem Metrics
Users

68,000,000
Thai people

700,000+
Downloads

Businesses

3,000,000
Retail Stores

50,000+
Stores

Cash transaction

65000
Thai people

10000
User

HotNow as a Gamified Network
HotNow will have mission-based game features employing treasure hunting and territory conquering concepts, which represent some of the most successful genres. This will create a much richer and more engaging user experience on the app, which will result in greater economic benefits for each party within the network.
HOT Value System
With your contribution, HotNow will become a unique gamified Online-to-Offline micro-economy that has real influence on the macro-economic level. One where participants use HOT to take part in economic activity.
HotNow’s network will reward its participants with HOT for every qualified action completed which contributes to the growth of the ecosystem. For example, referrals which lead to new users becoming active on the platform, buying and selling products and services, participating in social activities, writing reviews, etc.
HotNow will include an integrated wallet in which HOT will be stored and utilized in the following manner:

  • For Consumers – HOT is utilized to gain access to merchants deals and promotions advertised on HotNow
  • For Merchants - HOT is utilized to bid for exposure and pay for surgically targeted advertising and other related services
  • For HotNow - HOT is used as a means to reward and incentivize consumers and merchants to perform qualified activities which encourage growth and sustainability of the ecosystem
I
“
am the founder and CEO of HotNow. My vision for HotNow is for it to be the first gamified, online-to-offline economy which brings about quantifiable benefits to consumers and retail businesses in Emerging Asia. From our base here in Thailand, HotNow plans to open offices in Indonesia, Malaysia, India, China, Vietnam and Japan by 2020.

I believe that we are creating something of real value here because HOT itself, unlike the majority of ITOs out there, offers immediate intrinsic value to all the network’s participants. I have strong confidence in this vision to build an incorruptible token economy that constantly rewards its constructive participants, and am highly committed to see it actualized.

I hope you are as excited as I am about what we are creating, and I ask for your support of our ITO and that you will become an active participant in the economy enabled by HOT.
”

Nithinan Boonyawattanapisut
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HOT Economy
Distributed Ledger
Technology
With such constant development of technology, HotNow is not committed to any specific blockchain tech yet.
HotNow will adopt the Stellar token technology for HOT as it is the most suitable technology for HOT Token issuance.
Security &
Transparency
  • HotNow’s network will apply a permissioned blockchain solution.
    Every member of the blockchain’s specific channel always has free access to its own data.
  • Data is only created under an open protocol and is unamendable.
  • There is a cost to access unrelated data.
Distributed Ledger Technology
With such constant development of technology, HotNow is not committed to any specific blockchain tech yet.
HotNow will adopt the ERC-20 token technology for HoToKeN as it is the most mature technology for token issuance and exchange and is integrated with Hyperledger.
Security & Transparency
  • HotNow’s network will apply a permissioned blockchain solution.
    Every member of the blockchain’s specific channel always has free access to its own data.
  • Data is only created under an open protocol and is unamendable.
  • There is a cost to access unrelated data.
Token Distribution
  • 10 billion HOT will be minted
  • 3 billion will be offered during ITO
  • 6.5 billion will be reserved as reward for network participants who contribute to the growth of the HOT economy
  • 0.5 billion will be reserved as incentive for company employees
  • The public sale price of HOT is $0.10 USD
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