Enabling the First Gamified
Online-to-Offline Economy for Emerging Asia
Backed by a Public Company

HotNow launches HotPlay service with the world’s first fully integrated
crypto game.

HotPlay service allows games to integrate with our Marketplace system, so you can buy and sell digital assets, ad space and real-life coupons received as in-game prizes. Check out our game, Evergleam Hill, on HotNow, a single-player game where players try to make a fortune by mining for gold!

To convert RHTKN or HTKN to HOT

Get HotNow

News and Announcements
People in Emerging Asia
are young and aspirational
4.4 Billion people live in Emerging Asia
representing 2/3 of the global population
53% of Asian People
seek online discounts on a regular basis
USD6.6 Trillion Retail Revenue
in the Asian market (as of 2016)
94% of this Retail Revenue
is from transactions at brick & mortar stores
But
There is no efficient ecosystem that allows consumers and retail businesses to directly interact through relevant promotional offers in real-time
HOT is the Solution

For consumers, HOT Token (HOT) will be an access-granting token to the best deals and promotions a business can offer. For businesses, it will be a means to explore the true price elasticity of their demand function. When the value of HOT stabilizes, in the eyes of both the businesses and consumers, HOT will be the dominant currency for all transactions in the network.

Why HotNow’s Network?
Established Product

HotNow is a discovery platform for shops and promotions with integrated, in-app promotional offers, currently active in Thailand with approximately 700,000 downloads. HotNow allows for merchants and brands to deliver exclusive promotions to nearby consumers.

  • 63% of consumers feel a coupon is the most valuable form of mobile marketing
  • 53% of consumers are willing to share their current location to receive more relevant advertising
  • 57% of consumers are more likely to engage with location-based advertising
  • 70% of online transactions occur on a mobile device
  • 94% of smartphone users look for local information on their device
  • 90% take action after the search
  • 62% of consumers share local deals with friends
HotNow has proven to be an effective digital marketing tool utilized by both SME's and top lifestyle brands in Thailand including Coffee World, Baskin-Robbins, Pepper Lunch, Farm Design, Dunkin’ Donuts, among others.

Example of Top Brands on HotNow

Coffee World

Coffee World

HotNow launched exclusive campaign with Coffee World
Buy 1 Get 1 Free
3,284 redemptions over a 30-day period

Kyochon

Kyochon

HotNow promoted KyoChon’s promotion for the No.1 Fried Chicken from Korea.

Dunkin Donut

Dunkin Donut

HotNow has an exclusive campaign with Dunkin’ Donuts
Buy 6 Gets 6 Free
Limited number of 1,500 redemptions were given during a 15-day promotional period

LaserHunger

LaserHunger

HotNow launched an exclusive campaign with Laser Hunger, a laser tag arena in Bangkok.

Baskin Robbins

Baskin Robbins

HotNow launched an exclusive campaign with Baskin Robbins the world’s largest chain of ice cream specialty.
31 Baht Fun Scoop ice cream for HOTNOW users A limited number of 1,000 coupons were given and were sold out in 5 days during a 6-day promotional period

Grass Room

Grass Room

HotNow launched an exclusive campaign with Grassroom, Bangkok, a standalone restaurant in Siam District.
With a limited number of 50 redemptions, it sold out within 8 days.

Paul Frank

Paul Frank

HotNow launched an exclusive campaign with Freshtime, a licensed Paul Frank's air freshener product in Thailand. More than 700 users participated in this campaign to win prizes.

Deodore

Deodore

HotNow launched an exclusive campaign with DEOdore‘, a leading deodorant wipe brand in Thailand.

Domino Pizza

Domino Pizza

HotNow promoted Domino’s Pizza promotion for The World's No.1 Pizza Delivery Expert, on HotNow.
HOTNOW sent 40,000 notifications of Domino’s Pizza Buy 1 Get 1 Free with HotNow’s real-time push notification.

ShopBack

ShopBack

HotNow promoted a campaign for ShopBack Thailand, the #1 Cashback Site in Asia, on the HotNow Network.

Emqartier

Emqartier

HotNow promoted a marketing campaign "M Card 8th Anniversary" for Emquatier, one of the Bangkok's luxury mall located on Sukhumvit Road.

Cold stone

Cold Stone

HotNow is launching an exclusive campaign with Cold Stone, America’s leading super premium ice-cream concept.
Buy 1 Get 1 Free
A limited number of 5,000 redemptions are to be issued during a 15-day promotional period.

softne

Softne

HotNow Launched an exclusive campaign with Softne’ – licensed Moomin’s Heath and Beauty product in Thailand.
More than 1,000 users participated in the campaign to win the prize.

Dtac

Dtac

HotNow promoted a marketing campaign for DTAC, the third-largest GSM mobile phone provider in Thailand

Absoluteyou

Absoluteyou

HotNow launched an exclusive campaign with ABSOLUTE YOU, Thailand’s largest Yoga, Pilates & Coreblast centre.
Buy 3 Yoga Classes for THB 299 (from THB 2,250)

Pupper Lunch

Pupper Lunch

HotNow launched an exclusive campaign with Pepper Lunch. One of the fastest growing F&B franchises from Japan.
Buy 1 Get 1 Free
1,371 redemptions over a 15-day period

Farm Design

Farm Design

HotNow launched an exclusive campaign with Farm Design, a famous bakery chain from Japan.
Buy 1 Get 1 Free
6,749 redemptions over a 30-day period

Hot Star

Hot Star

HotNow launched a co-promotion with Hot Star, Taiwan’s most popular fried chicken.

Emack and Boilo

Emack and Boilo

HotNow launched an exclusive campaign with Emack & Bolio’s, an American-made, super premium ice cream, in Thailand.
More than 400 users participated in this campaign to win prizes.

Emporium

Emporium

HotNow promoted a marketing campaign "Sale of the Century" for Emporium- Emquatier, the magnificent landmark of shopping enjoyment in Bangkok.

Yoshinoya

Yoshinoya

HotNow is launching an exclusive campaign with Yoshinoya, #1 gyūdon (beef bowl) restaurant from Japan. Buy 1 Get 1 Free

HotNow’s Current Ecosystem Metrics
Users

68,000,000
Thai people

700,000+
Downloads

Businesses

3,000,000
Retail Stores

50,000+
Stores

Cash transaction

65000
Thai people

10000
User

The volume of transactions on HotNow continues to grow rapidly quarter over quarter.
HotNow as a Gamified Network
HotNow will have mission-based game features employing treasure hunting and territory conquering concepts, which represent some of the most successful genres. This will create a much richer and more engaging user experience on the app, which will result in greater economic benefits for each party within the network.
Axion Games' IPs

From casual games to AAA games

Axion Games' first proprietary IP, purchased by Sony, became a #1 hit on PlayStation 3. Sony has gone on to develop three sequels for Fat Princess on PSP and PS3 consoles.

Built on Unreal Engine, Rising Fire features photo-realistic, near-field and far-field dynamic visual effects. An innovative new PC online TPS featuring RPG elements and a compelling storyline to bring the console experience to online players.

HOT Value System
With your contribution, HotNow will become a unique gamified Online-to-Offline micro-economy that has real influence on the macro-economic level. One where participants use HOT to take part in economic activity.
HotNow’s network will reward its participants with HOT for every qualified action completed which contributes to the growth of the ecosystem. For example, referrals which lead to new users becoming active on the platform, buying and selling products and services, participating in social activities, writing reviews, etc.
HotNow will include an integrated wallet in which HOT will be stored and utilized in the following manner:

  • For Consumers – HOT is utilized to gain access to merchants deals and promotions advertised on HotNow
  • For Merchants - HOT is utilized to bid for exposure and pay for surgically targeted advertising and other related services
  • For HotNow - HOT is used as a means to reward and incentivize consumers and merchants to perform qualified activities which encourage growth and sustainability of the ecosystem
I
am the founder and CEO of HotNow as well as the co-founder of Axion Games and True Axion Interactive. My vision for HotNow is for it to be the first gamified, online-to-offline economy which brings about quantifiable benefits to consumers and retail businesses in Emerging Asia. From our base here in Thailand, HotNow plans to open offices in Indonesia, Malaysia, India, China, Vietnam and Japan by 2020.

I believe that we are creating something of real value here because HOT itself, unlike the majority of ITOs out there, offers immediate intrinsic value to all the network’s participants. I have strong confidence in this vision to build an incorruptible token economy that constantly rewards its constructive participants, and am highly committed to see it actualized.

I hope you are as excited as I am about what we are creating, and I ask for your support of our ITO and that you will become an active participant in the economy enabled by HOT.


Nithinan Boonyawattanapisut
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HOT Economy
Distributed Ledger
Technology
With such constant development of technology, HotNow is not committed to any specific blockchain tech yet.
HotNow will adopt the Stellar token technology for HOT as it is the most suitable technology for HOT Token issuance.
Security &
Transparency
  • HotNow’s network will apply a permissioned blockchain solution.
    Every member of the blockchain’s specific channel always has free access to its own data.
  • Data is only created under an open protocol and is unamendable.
  • There is a cost to access unrelated data.
Distributed Ledger Technology
With such constant development of technology, HotNow is not committed to any specific blockchain tech yet.
HotNow will adopt the ERC-20 token technology for HoToKeN as it is the most mature technology for token issuance and exchange and is integrated with Hyperledger.
Security & Transparency
  • HotNow’s network will apply a permissioned blockchain solution.
    Every member of the blockchain’s specific channel always has free access to its own data.
  • Data is only created under an open protocol and is unamendable.
  • There is a cost to access unrelated data.
Token Distribution
  • 10 billion HOT will be minted
  • 3 billion will be offered during ITO
  • 6.5 billion will be reserved as reward for network participants who contribute to the growth of the HOT economy
  • 0.5 billion will be reserved as incentive for company employees
  • The public sale price of HOT is $0.10 USD
Download our
White Paper
Team and Advisors
Nithinan Boonyawattanapisut
CEO & Founder
A serial entrepreneur and a seasoned executive. CEO & Chairwoman of True Axion Interactive, Managing Director of Axion Interactive, Executive Director of Axion Games and Director of Red Anchor Trading Corp.
Benjamin Scherrey
Chief Technology Officer
34+ years of experience as a software developer and systems architect. Obsessed with security, technology's impact on freedom and privacy, private access to space, anti-fragility and designs computer languages for fun.
Varoon Aroonsit
Chief Operating Officer
Years of experience in digital marketing and team leading with multi-national corporations. An understanding of consumers and businesses’ needs. A bridge between development and marketing.
Christopher Jon Peter Bagguley
Chief Financial Officer
CFO of Axion Ventures Inc., Director of True Axion Interactive and Axion Interactive. Expertise in directing global financial operations to achieve the corporate mission.
Sebatiao D’almada Remedios
Senior Vice President
Experienced and well connected in technology investment and development in Asia. Highly skilled in sourcing, negotiating strategic and financial partnerships.
Takashi Katagiri
Business Development
12+ years’ experience as Head of Execution team and Senior Sales Trader of European Securities firms. Expert in developing sales products and sales trading tools.
Mark Henry Saft
Business Development
An experienced business development executive with extensive global contacts from previous executive experience in North America and Asia. A Director of True Axion Interactive.
Jason Corbett, Ph.D.
External Counsel
Trained in one of Canada’s largest law firms. Range of expertise extends from small business and start-ups to fortune industries in legal, finance, beverage manufacturing, hotel’s, environmental, and e-commerce.
Mark Vange
Chief Technical Advisor
A serial technology entrepreneur. CEO of FighterBase Publishing and Trajectory Games after serving as the CTO of EA Interactive, which he joined through the acquisition of a company he co-founded.
Noppanut Saothayanan
Marketing Advisor
A strategic planner with background in marketing communication, specialized in public relations and advertising. Former executive at Oglivy Public Relations. Now head of HotNow’s brand communication.
Prachya Gorpaisarn
Technical Lead
10+ years of experience in software development creating complex mobile applications, social applications, multi-player PC online games, trading and banking applications.
Kirit Sælensminde
Network Security Advisor
A Software Engineer specializing in object oriented methodologies, design and development; multi-paradigm software development techniques; multi-threading, concurrency issues and implementations; teaching and mentoring.
Boaz Yemini
Chief Economic Advisor
A master in Data Science. Expertise in institutional economics, central banking and statistical (machine) learning; design of game economies, utilizing economic and statistical skills in the creation of crypto-token-economies.
Marco Robinson
Special Advisor
Star & Creator of the new Channel 4 Hit TV Show "Get a House for Free", Bestselling Author of 2 books, 2014/15 Winner of the I-property People's Choice Award Best Real Estate Investment Company. Pioneer of NAKED Technology, the world's first asset backed cryptocurrency.
Gordie Ross
Gamification Lead
20+ years in video games as a producer, designer and business development director on franchises grossing over a billion dollars US.
Sankalp Shangari
Advisor
Founder & CEO of LALA World. An Ex-Banker from Deutsche Bank & JP Morgan having worked in US, UK and Singapore. He is an entrepreneur at heart, an author, an investor and a prolific speaker on blockchain and cryptocurrencies.
Vladimir Nikitin
Advisor
Co-founder of Top ICO Advisor, an accomplished legal consultant, ICO advisor, Blockchain cryptocurrency specialist and a member of several Board of Directors A listed Blockchain Expert on ICObench (TOP-15) and an active advisor on more than 25 ICO's.